Accenture Customer Relationship Management and Donor Management Services

Our customer relationship management (CRM) and donor management services capabilities helps nonprofits direct their outreach efforts appropriately and develop more effective channels for reaching their audience. Accenture can help you identify emerging opportunities that move your organization closer to providing insight into your customers’ and donors' needs along with flexible tools to conduct effective, timely and cost efficient interactions with them.

The nonprofit landscape is continually being reshaped by the rapidly changing dynamics of supply and demand as well as an increased competition for sources of revenue. We help organizations chart an intelligent and practical course to achieve high performance in this increasingly competitive environment.

Sustaining high performance requires the ability to offer highly relevant experiences, designed to capitalize on well-understood needs of the customer and tailored to the preferences and intentions of the donors. Organizations that master these capabilities develop and execute customer-centric strategies with speed, flexibility and certainty of results.

Accenture has a successful, global track record of teaming with private sector, nonprofits, governments and other public service organizations. Together, our insights into customer centricity gained through market research and analysis, and our deep experience accumulated through years of client work combine to create a powerful resource for transformation.

We can enable your organization to keep pace with evolving market conditions, achieve the flexibility to respond quickly to changing donor expectations and execute differentiated customer and donor experiences with increased certainty of results.

Accenture understands the nuances of the nonprofit market and the tough trade-offs often required among multiple competing priorities. When you team with us, you get a highly focused, accountable team whose innovative solutions are based on lessons learned from working with nonprofits, businesses and government agencies worldwide.

Our deep industry experience and leading-edge technologies can help you to fulfill your mission—increasing the value your organization provides to the people you serve.

Learn more about Accenture Customer Relationship Management.

Accenture’s holistic approach to customer relationship management (CRM) and donor management, our significant experience and our ability to harness information technology to improve performance, allow you to create an integrated view of your donors and coordinate services so you can make the most of your CRM investment.

We focus on building highly differentiated value propositions for each target donor segment, on continuously refining marketing and acquisition strategies and messages and on executing these strategies at speed. Specifically, we leverage customer centricity by generating a consistent branded donor experience across new and existing target donor touch points.

We work to further accelerate growth by pinpointing the new market, products and services required to win new donors and develop new revenue streams. And we help nonprofit organizations achieve operational excellence to execute your missions by helping your resources quickly gather the insights, tools and processes they need to create competitive advantage in both mature and emerging markets.

The end result is more relevant and more consistent donor experiences to accelerate growth by helping to ensure more effective donor acquisition and retention.

Accenture’s CRM and Donor Management solutions provide nonprofit organizations with the resources to help them fully utilize their donor networks, allowing them to finance their projects, streamline their operations and utilize outside resources to succeed in the realization of their social vision.

• Marketing strategy leverages sophisticated, propriety techniques to formulate donor behavior understanding and strategy and provides practical, actionable recommendations and plans to help create value and generate new revenue streams.
  
  
• Actionable segmentation and insight enables nonprofits to direct their outreach efforts appropriately and develop more effective channels for reaching new and existing donor segments, likely translating into increased revenues for the organization.
  
  
• Customer centric marketing designs meaningful and competitive donor experiences that are tailored to donor preferences and convenience, and defines the requirements and plan to deliver and manage them.
  
  
• Loyalty management works to increase donor loyalty through donor centric experiences, improving profitability, growth potential, retention and satisfaction.
  
  
• Grants management develops robust strategic approaches to help ensure that nonprofit organizations have the latitude to accomplish meaningful program initiatives with grant dollars while ensuring proper governance of funding obligations.
  
  
• Marketing operations optimization develops the insights to optimize outreach and marketing strategies, link those strategies to tactics, manage resource allocations and help identify marketing outcomes.
  
  
• Volunteer management defines, governs, integrates and delivers consistently accurate and complete volunteer information to support service operations by attracting and aligning the right volunteers to support the right causes where they will have the most impact.
  
  
• Marketing analytics provides nonprofits repeatable, continuous, end-to-end marketing analytic capabilities, leveraging their existing donor data to drive more fact-based management decisions and allowing them to become more proactive in driving high performance.