Planning, Pricing and Promotion

Despite the challenging economy, consumer goods companies have doubled their trade promotion spend since 2000. Retailers expect consumer goods companies to deliver greater sales and margin, despite the economy.

Developing a pricing strategy and organization or buying a standalone analytics package is not enough. Smarter pricing drives higher net income than cost reductions, and can increase revenues by up to 8 percent, while reducing promotional spending and markdowns.

To help consumer goods companies achieve these objectives, Accenture provides consulting, technology and outsourcing services that help optimize pricing and increase the return on trade investments.

Learn more about our specific services and solutions:

• Accenture Perfect Promotion

• Accenture CAS Salesforce Automation Software

• Pricing and Profit Optimization

• Trade Promotion Management

• Trade Promotion Optimization

To help clients make effective pricing and promotion decisions, Accenture combines the predictive analytics from our Trade Promotion Optimization solution with our team of Ph.D. scientists who provide analytical insights and perform scenario modeling.

Through our Trade Promotion Management services and industry-leading proprietary software, we provide trade investment strategy and organizational effectiveness coaching, trade funds management—including sell-in and claims processing—and promotion reporting and analysis.