Accenture Perfect Promotion delivers baseline forecasts for all planned customer/product combinations, and then uses analytical models to develop a trade optimization plan. We manage trade promotions by bringing to bear our powerful mix of industry-leading, proprietary software, deep industry and trade promotion process experience, extensive analytic capabilities, and consolidated systems implementation and outsourcing capabilities.
Our service includes these bundled capabilities:
Trade Promotion Optimization. Our Ph.D. level analytic scientists develop predictive models and apply analytic insights to help clients move from insights to action, and ultimately increase ROI and promotion lift.
Scenario Modeling. By applying advanced analytics and predictive models, companies gain insight by which to better target consumers who are most likely to represent incremental revenue growth, pricing and promotion strategies that increase sales and improved margins.
Price Optimization and Promotional Guard Rails. Accenture Perfect Promotion delivers insights to help clients review and adjust their promotional policy around where, when, how and at what price a product is promoted to increase revenue while controlling costs and profitability levels.
Trade Funds Management. We automate processes and create efficiencies through the integration of fund management; top-down target allocation including trade spend, volume and revenue; customer trade promotion creation; annual volume planning; processing of claims; and deduction settlement.
Performance Reporting for Continuous Improvement. By integrating trade funds management, trade promotion optimization and pricing optimization processes into an integrated service, Accenture reduces latency in generating reports and provides analysis and actionable insights faster, enabling critical trade promotion decisions in less time.