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In today’s environment, Consumer Packaged Goods (CPG) companies need to develop multichannel consumer experiences, leveraging leading digital capabilities to sustain brand awareness, attract new consumers and develop loyalty programs.
Nowadays, digital consumers shop online, learn online, track health online and offer opinions online. Enterprises need to change their perspective—and possibly realign their operations—to seize the opportunities of this new market, where consumer relevance is king.
Accenture Perfect Consumer Engagement is an integrated set of end-to-end services and solutions that brings together strategy, technology, analytics, and marketing operations to drive consumer relevance and ROI at scale for CPG companies.
Consumer journeys, delivered as an end-to-end service, can deliver business outcomes, including enhanced consumer experience, reduced operating costs, and increased revenue.
We help CPG companies design end-to-end consumer experience journeys such as:
View our infographic on Improving Consumer Engagement.
We help clients complete the puzzle of consumer engagement by complementing their existing components with technology from Accenture Software or our strong alliance network in order to fill in the gaps where necessary.
By utilizing an underlying technology from Salesforce.com, Accenture Perfect Consumer Engagement provides a seamless, relevant multichannel experience to consumers by leveraging leading digital and social capabilities and consumer analytics to sustain brand awareness, attract new consumers and develop loyalty programs.
Accenture has a strong background in technology, a passion for innovation, an eye for analysis, global scale and deep knowledge in all aspects of business and consumer relationship management. We blend our consulting, technology and outsourcing experience and know-how to provide a truly end-to-end managed service. In addition to having our own proprietary software, we have acquired companies that strengthen our capabilities in:
Accenture Perfect Consumer Engagement is an end-to-end service that helps CGP companies:
Leverage emerging digital capabilities
Have global scale with local relevance
Focus on individuals
Appeal to market archetypes
Work horizontally across sales, marketing, service, supply chain and technology silos
Use economy and flexibility of scale to make relevance affordable and effective at every moment of truth, every time
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