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Accenture Product Lifecycle Optimization for the automotive industry helps improve customer satisfaction, and achieve substantial benefits and quick return on investment.
Both customers and manufacturers are aware that automobiles need ongoing maintenance and service. This makes after-sales an essential part of the customer experience over the lifetime of a product. But spare parts are not valued in line with customer perceptions, resulting in customer dissatisfaction and increased claims.
Optimizing parts prices is important as although spare parts represent 10–15 percent of the sales, they can account for up to 50 percent of the operating margins. Accenture has developed an innovative cross-industry pricing mechanism that takes into account the perceived value of the part, its lifecycle stage and market positioning factors. Our tools help monitor benefits and potential customer claims, and adjust prices throughout the part’s lifecycle.
Watch the video to learn more about how to optimize prices, and satisfy both clients and manufacturers.
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September 7, 2012