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Accenture delivers marketing optimization and multichannel consumer interaction capabilities to engage the digital consumer.
Consumers today are leading the consumer goods revolution by rewarding relevance and punishing irrelevance. When consumers are unengaged and unsatisfied, they simply stop communicating, clicking and returning.
By appropriately leveraging digital marketing technologies—social media and mobile device apps along with the traditional marketing mix—consumer goods companies can deliver customized and relevant experiences to consumers and increase conversion rates and boost sales.
Related researchOne-to-one Marketing for Millions: Winning in Dialogue Marketing
Accenture helps consumer goods companies maximize the digital channel through e-commerce, social media, website optimization, e-mail marketing and digital content management.
For high performers, digital is not just a channel through which they sell to consumers. It is a channel that fuels innovation to yield a return on marketing investment.
We offer various services and solutions to help consumer goods companies deliver a multichannel consumer experience:
Dialogue Marketing Services
e-commerce and Web Development
Content and Campaign Management
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