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Exploiting Digital Transformation to Drive High Performance
Digital-driven possibilitiesDone right, entertainment, broadcast, publishing, printing and portal companies can profitably make rich content available automatically on emerging and future channels (including mobile devices, videoon-demand cable and Internet, pay-perview systems, Internet-Protocol TV and digital cinema) to satisfy ever-changing consumer media consumption habits. With tools to eliminate physical media, companies can curb content exposure, reduce piracy and lower operating costs. For example, a number of studios that Accenture observed reduced their content management and processing costs by 30 to 40 percent. Then, there are opportunities to use digital-based analytics and sharpen customer insight to retain best customers and realize higher revenue per viewer, visitor, subscriber or advertiser. Frankly, in the digital world, no part of the value supply chain is exempt from significant change.
Characteristics of digital media and entertainment businessAs savvy media and entertainment companies plan how to adapt to the digital environment, they would do well to also strive to achieve or sustain high performance to dramatically outperform their peers. Nearly one-third of the high-performance businesses researched by Accenture had sevenyear total return to shareholders CAGRs higher than 20 percent—more than five times the return of the S&P 500.
Accenture believes those digital media and entertainment businesses achieving high performance will differentiate themselves across four distinct characteristics:
In today’s media and entertainment industry, high performance is a competitive necessity. And regardless of where companies fall in the industry value chain, moving to a digital-based environment—from the point of generating content ideas through to growing online advertising revenue—will be a primary way to enable high performance.
Accenture is helping a wide range of entertainment, broadcast, publishing, printing and portal companies address business change within the digital environment, including:
For more information on how Accenture is helping these and other companies transform to an all-digital business and gain competitive advantage, visit accenture.com/media_success.
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