Skip to Main Content
Access your saved content
Marketing effectiveness and customer satisfaction are key factors that chief marketing officers (CMOs) are under increasing pressure to improve, as they pursue aggressive revenue growth targets while seeking to optimize spend and ROI. As a result, traditional marketing techniques have come under increased scrutiny.
Customers want recognition and special treatment; yet Accenture research shows that most industries are struggling to deliver experiences that are relevant and tailored to customers’ satisfaction. By contrast, deep knowledge of customers can use increased marketing effectiveness to generate revenue growth cost-effectively through:
Learn more about Accenture Customer Operations Services
With more than 100 patents issued or pending, and backed by a set of diverse technologies and alliances, Accenture’s marketing effectiveness solution combines our end-to-end capabilities, strategic insights and a robust set of service offerings with an integrated suite of enabling technologies and software to help our clients achieve both marketing effectiveness and customer satisfaction, as well as improved marketing efficiency.
Accenture helps clients optimize customer satisfaction, retention and growth through effective multichannel marketing.We believe success lies within:
A unified marketing strategy that uses a singular, 360-degree view of the consumer to support a consistent consumer experience.
A supporting organization with the right processes and capabilities to enable relevant experiences that infer consumer context and intent.
Continual evaluation and renewal through analytics and innovation.
Our services help clients increase marketing effectiveness and customer satisfaction by leveraging customer insights; creating compelling customer value propositions; effectively using channels; optimizing marketing operations; and using a comprehensive suite of contemporary marketing services, capabilities, software and other assets. Analytics and innovation capabilities include a unified view of the digital customer, including social and location-based customer data; real-time actionable insight; and micro-segmentation, predictive analytics,and pricing simulation.
These assets help enable CMOs and other brand leaders to drive improved marketing effectiveness, reduce the cost per interaction, and create relevant consumer experiences on a massive scale. Accenture’s distinctive capabilities and services for marketing effectiveness help enable such outcomes as:
Increased customer satisfaction, retention and acquisition.
Improved customer lifecycle management that lets CMOs increase customer loyalty, increase revenue growth opportunities and retain their most profitable customer relationships, while reducing retention spend.
Integrated digital and traditional multi-channel experience and campaigns.
Micro-segmentation and precision targeting, pricing and yield management.
Up-selling and cross-selling.
Analytics-driven front office.
ROI-driven resource allocation.
Based on our experience serving a range of companies across the communications, media and technology industries, our marketing effectiveness solutions can deliver key benefits such as:
Lower marketing costs.
Reductions in campaign execution time, potentially up to 30 percent.
Sales increases, potentially up to 4 percent, due to improved marketing productivity.
Better alignment between marketing and sales processes that can reduce business churn and lost opportunities.
Marketing Effectiveness Research:
Data Monetization in the Age of Big Data
What’s Your Data Worth?
The New Consumer Evaluation Model for Communications Service Providers
Next-Generation Customer Analytics and Big Data: Winning the Intensifying Battle for Customers in the Communications Industry
Turbulence for the CMO: Charting a Path for the Seamless Customer Experience
Analytics in Action: How Organizations Are Measuring Up on the Journey to ROI
Maximizing Customer Retention: A Strategic Approach to Effective Churn Management
Marketing Effectiveness Client Successes:
Reliance Communications: Analytics-Driven Usage and Retention
Skip Footer Links