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We are leading the development of a new generation of business process outsourcing (BPO), delivering our clients tangible business outcomes that help them grow profitably and drive high performance.
Our Marketing BPO Services offering is a leader in this next generation of BPO. Unlike traditional marketing techniques and agencies, we can deliver results in the face of several, key emerging challenges—including understanding how to:
Build trust with a customer base that is increasingly well-informed and savvier about its purchasing decisions.
Deliver new ways to reduce costs and drive revenue growth, particularly as digital channels proliferate. These channels, including social media, require new approaches, tools and skills.
Transform the marketing function to create end-to-end processes that are both flexible and have global reach—given ongoing budget restrictions.
Gain insight into customer behavior to better prioritize marketing spend and enhance return on investment.
We have the ability to help chief marketing officers find new ways to achieve their most urgent goals of:
We focus on helping our clients acquire and retain customers, drive new customer insights and reduce marketing spend. We have helped clients achieve the following results by improving their marketing performance:
Reduce high-value customer churn by 12 percent and increase revenue by $120 million.
Decrease the time required for campaign design and analysis by 25 percent.
Triple sales and cut costs in half in three years.
Double response rates through better target segmentation.
Reduce costs by 40 percent through outsourcing.
We have a proven track record in delivering these and other benefits, enabled by our global infrastructure and extensive experience:
Global reach and scale. Our industrialized global delivery model is powered by the Accenture Global Delivery Network, the largest and most diversified group of technology, business process and outsourcing professionals in the world. We have specialized marketing BPO delivery centers in Mumbai, Warsaw, Shanghai, Buenos Aires, Bangalore and Costa Rica providing marketing services in more than 20 languages.
Deep industry knowledge. Our team is made up of more than 1,400 marketing specialists with deep industry experience, supported by marketing professionals in consulting and technology.
Client satisfaction and track record. Our client-focused culture generates strong relationships and superior business outcomes.
Relentless focus on operational excellence. Our focus on quality and continuous improvement is supported by specialist marketing methodologies and frameworks.
Focus on business outcomes. We are committed to delivering tangible business outcomes as well as acquiring and retaining customers through profound insights and cost reductions. In particular, we leverage business analytics to deliver customer insights and business outcomes.
Case StudiesBy assuming responsibility for Procter & Gamble’s interactive marketing, Accenture Marketing BPO has helped reduce costs, while creating a high-quality global digital marketing capability.
For Procter & Gamble, Accenture Marketing BPO helps manage the implementation of virtual solutions resulting in faster speed to market and the delivery of products that meet consumer expectations.
Accenture Marketing BPO delivers social media monitoring allowing UBS to fulfill important communication and risk business objectives.
We provide a full suite of marketing services that meet the needs of our clients.
End-to-end program management. We execute program management activities to drive high performance through marketing operations, including Web, e-mail, mobile, social, reporting/analytics, search, data and transaction, and innovation.
Campaign management. We deliver the direct marketing capabilities for outbound communications to customers and prospects across digital channels such as e-mail and Internet.
Content. We manage content and undertake its digital production and development, ensuring it shows up on the right Web page or mobile app site at the right time.
Marketing and customer analytics. We determine marketing return on investment (ROI), create marketing segmentation and determine customers’ propensity to respond to marketing tactics and manage data.
Social media. We curate content and monitor social media at scale and in multiple languages with deep text analytics.
Digital media. We perform ongoing organic search and also search engine optimization (SEO) to deliver higher volumes of quality traffic.
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