Depending on a client’s specific needs, Marketing Analytics leverages any number of leading-edge approaches including:
Marketing Investment Optimization enables companies to increase return on marketing investment by linking chief marketing officer investment decisions across on- and offline tactics. The enterprise-wide capabilities driven through Marketing Investment Optimization give companies the ability to measure and optimize campaigns across countries, products and brands in real time.
Agile Marketing Analytics Platform is an infrastructure that enables clients to increase marketing effectiveness by incorporating the most current market data and updating marketing analysis. Agile Marketing Analytics can be shaped to meet the needs of any industry.
Causal Forecasting allows companies to build highly accurate forecasting models that quantify the impact of base price, promotions and media, among other drivers. Leveraging an integrated marketing data warehouse, Causal Forecasting uses statistical techniques that drive insights into future campaigns.
Product Portfolio Optimization creates unparallel levels of visibility into the impact of adding or deleting an item from a given product mix. Accenture Interactive’s approach uses item attributes and sales volume at the retail level (instore and online) and calculates at the global, national or regional level.
Accenture provides Marketing Investment Optimization, Causal Forecasting and Product Portfolio Optimization and Agile Marketing Analytics as outsourced services. We blend on-shore and off-shore models to provide the most powerful analytical capabilities at reasonable costs.
Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics, and Media Management and accelerate the journey towards agile intelligent marketing.