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Accenture helps Life Sciences companies improve performance and increase the impact of their sales, marketing and commercial functions.
Life Sciences companies are facing unprecedented challenges—customer segments are multiplying and presenting new demands, payers and governments are seeking improved health outcomes, channels are proliferating globally and new markets are burgeoning.
Life in this “new normal” means building new sales and marketing models—ones that are easily scalable and able to reach a broader set of customers through a wide range of channels at a significantly reduced cost.
Watch our video: The Power of a Connected Healthcare Community
Accenture’s Life Sciences industry group has the capabilities across sales, marketing and commercial functions. These include:
Commercial strategy—Helps create customer-centric commercial models focused on delivering improved health solutions and outcomes
Commercial services—Provides outcomes-based services across all commercial functions, giving new capability, increased speed, customer engagement and global scale at reduced costs
Marketing and digital services—Implements digital, mobile and social media strategies across organizations
Analytics and information management—Develops customer insights to help make fact-based decisions that improve customer experience and deliver improved outcomes
Sales force and service effectiveness—Develops high-performing sales and service organizations that serve customer needs better with increased effectiveness at a lower cost to serve
Pricing and market access—Helps create profitable, easier to manage relationships with payers, providers and intermediaries through improved market access, reimbursement, pricing and government compliance
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As a leader in providing consulting, technology and outsourcing services to Life Sciences sales and marketing organizations worldwide, Accenture is focused on helping our clients find solutions to their biggest challenges by bringing them solutions from marketing leaders across geographies and industries.
Served many Life Sciences clients around the globe in the sales and marketing area, including:
Provided commercial services to four of the top five global pharmaceutical companies.
Provided outsourcing services to eight of the top 10 pharmaceutical companies.
Established a Life Sciences Center of Excellence in India with more than 2,500 professionals who possess strong functional and domain experience in commercial operations.
Worked with eight of the 12 Fortune 500 pharmaceutical companies in sales and marketing.
Provided sales and marketing services and support to clients in 19 countries spanning five continents.
Read examples of how Accenture is delivering solutions for sales and marketing leaders at life sciences companies around the globe:
Accenture offers comprehensive services—from developing go-to-market strategies and new operating models to creating a cost-effective, highly efficient commercial back office. We work as a proven, one-stop shop for measurably improving sales and marketing outcomes.
Solution and strategy launch
Analytics and information management services
Marketing and digital services
Digital and mobile services
Analytics and information management
Master data and information management
Sales force and service effectiveness
Closed loop marketing and analytics
Pricing and market access
Digital Sales Aids: From Sales Tool to Sales Engine
Accenture Commercial Services for Life Sciences
Becoming a First Mover: How Managed Services Will Transform the Life Sciences Sales and Marketing Model
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