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Although changing a business function-by-function still has its place, in many instances this approach is simply too disjointed, localized, and slow to keep firms competitive in the current environment.
Enterprise transformation is an integrated, holistic response to major disruptions and new market opportunities which takes a coordinated approach to change across the entire business. It is a multi-year journey—led top-down by the C-suite—to fundamentally transform the way an organization structures itself and goes to market based on clear outcomes and driven by a relentless focus on value.
An enterprise transformation addresses three closely linked, highly integrated elements of a company’s go-to-market strategy: its market and partnership strategy, which defines the firm’s role and the ways it interacts in the business ecosystem; its business model strategy, or how, in terms of customers, offerings, channels and commercial plays, it makes money in a given market; and its operating model strategy, which describes the internal capabilities (including people, processes, technologies and governance) it can marshal to capture value via the business models.
Whether the trigger for transformation is growth-driven, market-driven, or performance-driven, the goal is to fundamentally change a company’s strategy across all three elements to deliver significantly greater growth and lower costs.
Accenture is well positioned to help our clients through every step of transformation process—from vision to successful implementation. We have developed a comprehensive methodology to understand business models, hypothesize changes, and evaluate the economic cost/benefit case of strategic alternatives. Our proprietary assets—developed through years of transformation experience and unique to Accenture—and thought capital help to accelerate delivery and enhance the way we collaborate with clients.
Our approach to enterprise-wide transformation is different. We look at costs but we also place an equally strong emphasis on generating revenue to help companies grow both their top- and bottom-line results simultaneously. Today’s volatile business and economic environment also drives another important aspect of our differentiated approach: the notion of “continuous reconfiguration” where we help to create agile, flexible organizations with the ability to modify and adapt to changing circumstances and fresh opportunities as they arise.
Through Enterprise Transformation, we help organizations craft powerful, flexible strategies that make the most of today’s challenging and dynamic environment and then execute successfully on the change to deliver increased performance, greater customer relevance, reduced costs and significant new areas of growth.
Transformations are highly complex, multi-staged efforts that require organizational commitment and deliberate planning. Accenture offers a range of services to help ensure the design and delivery of a successful enterprise transformation strategy through each stage of the process.
Enterprise Transformation CommitmentDeveloping the case for change with c-level buy-in and support to deliver agreed strategic outcomes.
Strategic Value Agenda DesignDefining the top cross-business initiatives the organization must pursue to reach its strategic goals with a clear understanding of value drivers and which on-going projects can be rationalized to free up cash to fund the transformation.
Blueprint DesignDetailed planning for how to deliver each goal identified in the strategic value agenda including the unique business and operating models required to achieve the strategy, and where the business will use partners to extend its capabilities.
ExecutionImplementation support for the blueprint and transformation strategy which includes acquiring the necessary talent; implementing the required systems and processes; and collaborating with relevant partners to help delivery.
OperationHelping organizations make the transition to operating the new enterprise including the tracking and measuring progress and continually reevaluating potential new opportunities across the business model, operating model and partnering strategy.
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