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This brochure gives an overview of how the CMO agenda has evolved in the digital world and how Accenture Interactive is driving superior marketing performance at scale to meet the new demands.
In the digital world, CMOs maximize performance by integrating the brand, consumer and business goals, at speed, enabled by data, analytics and technology.
Accenture Interactive believes success in driving superior marketing performance to support the CMO agenda lies within:
Read this brochure to learn more about Accenture Interactive’s:
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