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Life sciences organizations are continuously seeking to improve customer interactions, brand loyalty and top-line sales.
The days of digital sales aids (DSAs) being viewed solely as expensive sales tools delivering digital content are coming to a close. High performers in the life sciences industry are using analytics to transform DSAs into true sales engines and contributors to developing improved delivery of health solutions.
Life sciences companies can harness analytics for DSAs—whether a tablet-based PC or a tablet such as the iPad, Slate and the like—that allow them to develop targeted solutions to improve the business in three crucial areas: brand strategy, customer targeting and sales force effectiveness.
As leading life sciences players continue to expand their multi-channel marketing capabilities, Accenture can provide an even wider range of sophisticated analytics that maximize the value of personal and non-personal promotional channels to help deliver strong business outcomes and assist with achieving high performance.
Accenture has worked with some of the world’s leading life sciences companies to develop DSA analytic capabilities that assist with realizing high performance. Accenture professionals have deep industry experience, unparalleled skills and strong expertise across the life sciences industry. Accenture has worked with more than 20 different pharmaceutical brands to use performance-driven analytics in combination with digital sales aids in areas including brand strategy, digital content and analytical software and database programming.
Teaming with our clients, Accenture has prepared life sciences brands for the launch of digital content, helped create the necessary analytics environment and, most importantly, delivered an unparalleled level of insight into customer interactions.
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