Digital Production and Content Services: Overview

Today’s New Marketing Realities, Challenges and Opportunities

The proliferation of digital channels and touch points creates more opportunities than ever for companies to connect with, serve and learn about their customers. However, for brand and marketing teams and technology and global service units supporting them, those opportunities make marketing execution more complex. Companies now need to be able to use, optimize and re-use marketing assets and insights across channels quickly and cost-effectively to drive sales and increase return on marketing investment.

The Evolution of Marketing
Today, markets must evolve their strategies, tactics and operations as quickly as customer choices change, and must master each area to win the intense competition for their limited attention.

Complexity of Marketing Operations Continues to Grow

Our Digital Production and Content Services Help Businesses Achieve High Performance:
Companies may have acquired solutions from different agencies and technology providers for specific channels or campaigns that are not integrated or able to use shared data sources easily. The result: companies cannot use, optimize or re-use marketing assets and insights across channels quickly or cost effectively, and thus risk lost sales, meager return on marketing investment–or both

Our Digital Production and Content Services (DPCS) help digital, brand and marketing teams deliver the differentiated customer experiences that can drive revenue growth by:

• Shifting and automating time-consuming marketing execution activities, allowing marketers more time for strategizing.

• Expediting content creation and production as well as localization by decoupling creative from production activities.

• Simplifying the management and tracking of assets and campaigns across channels and enabling quick refinement.

• Presenting an innovative yet sustainable marketing operating model, one that is agile enough to respond to opportunities but also cost effective.

With our Digital Production & Content Services suite, Accenture offers companies necessary, cost effective, high quality marketing operations support throughout the marketing lifecycle. The end-to-end suite combines Accenture’s industry, functional, and outsourcing expertise to bring robust digital, marketing and technology capabilities that improve marketing ROI and expand companies’ capabilities. The flexible delivery models we offer let organizations take advantage of our whole suite of capabilities delivered as a business service, or leverage point solutions as needed. Both approaches make best use of the world-class analytic and technology capabilities in Accenture’s Global Delivery Network, providing companies with end-to-end marketing operations support.

Accenture’s has vast experience working with the world’s lead brands in industries ranging from banking, to consumer products, to media & entertainment.

Here is how we help businesses succeed.

Simplify. Cut through complexity and organize.

Save. Make marketing dollars go further.

Integrate. Optimize and re-use assets across channels.

Scale. Speed up content creation and production.

Deliver. Distribute content how and where needed.

Respond. Agile response to changing demands.

Accenture Digital Production and Content Services provide end-to-end capabilities needed to produce, deliver, manage, track and optimize marketing content cost effectively across channels. Accenture’s deep understanding of industry dynamics and marketing goals, processes, and needs coupled with our industrialized outsourcing expertise enables us to deliver this set of capabilities along with leading technologies and digital experience that result in improved marketing consistency and return on investment. Our portfolio of services in the DPCS suite addresses these need –and pain points--of brand and marketing teams.

Accenture Digital Production and Content Services: Designed to Expand Your Business

Our services include, but not limited to:

Brand and Marketing

• Brand Plan Management
• E2E Project Management
• Process Innovation
• Agency Optimization
• Communications & Training Support
• Channel Operations
• Vendor Management

Content Production

• Adaptive Design
• Digital Content Production
• Motion/Animation Template Creation and Coding
• Content Formatting
• Content Localization
• Quality Assurance & Testing

Content Management Services

• Taxonomy and Metadata Management
• Digital Rights Management
• Content Standards
• Review and Approval Services
• Quality and Asset Management
• Librarian Services
• Tagging and Analytics

Campaign Management

• Campaign Strategy, Planning and Financial Budgeting
• Campaign Design and Optimization
• Campaign Execution
• Campaign Analytics and Optimization
• Campaign Software & Implementation Services
• Banner Ad Traffic Management
• Next Best Action/In-Bound Communications

Content Platform and Distribution

• Web Content Management Systems (WCMS) Management & Hosting
• WCMS Platform Enablement
• Content Migration Strategy & Execution
• Distribution Services
• Mobility Services
• Portal Management
• Presentation Layer & Interactive Design