Digital Marketing - Accenture Interactive

Relevance at scale
In the digital age, how do businesses engage and keep their customers when the competition is just a click away?

The role of relevance
Rising above the competition demands relevance—a key differentiator in marketing today. Being relevant to your consumers breeds response, preference and loyalty. It requires acting on data insights, customizing messages, and making adjustments in real time across every channel. Yet achieving relevance is challenging—from analyzing and acting on endless consumer data to satisfying consumer expectations for customization and immediacy.

Reimagine marketing performance
Accenture Digital Marketing help the world’s leading brands transform the challenges of marketing in the digital age into opportunities for high performance. We fuse consumer analytics, technology platforms and world-class marketing talent at massive scale and speed to help our clients understand the big picture and the fine detail to deliver insight-based experiences that help them effectively target and keep their best customers.

Our services run the gamut of our clients’ most pressing marketing needs—from digital strategy development and message customization to analytics and digital integration. Accenture Digital Marketing bring a laser focus on performance-based marketing so that our clients can:

• Maximize customer relevance and response.

• Drive sales growth and improve profitability.

• Lower costs and streamline processes and resource use.

• Develop digital transformation strategies for strong multichannel experiences.

• Build and sustain brand trust and reputation among customers and prospects.

• Seamlessly manage content and processes across channels.

• Conduct thorough and continuous optimization across digital properties.

• Eliminate channel silos for more consistent and connected customer experiences.

• Target the best campaigns to the best customers for the best outcomes.

Download PDF: Digital Marketing flyer [PDF, 215KB]

Learn more
Contact us to find out how Accenture Interactive can work with your company to achieve high performance in Digital Marketing, Marketing Analytics, and Media Management and drive marketing performance at scale.

Accenture takes a new approach to the online world—one that is dynamic and highly relevant. We help companies more effectively promote their brands and their products across email, websites, social media, mobile and other interactive channels. It’s about designing, delivering and managing compelling, connected experiences to enable game-changing marketing performance.

The right combination for results
Accenture is uniquely positioned to help our clients reach the next level of digital marketing performance. As a global systems integrator with strong marketing outsourcing services, Accenture combines marketing, technology and analytics know-how to uniquely bridge the gap between the CMO and the CIO. The result can mean increased sales growth and ROI.

Drawing on a unique combination of technology platforms, analytic insights and marketing services, we help deliver performance-based marketing solutions at scale by drawing on the following:

• Next generation marketing talent. Our teams include some of the leading thinkers and doers in digital marketing. We bring their perspectives in addition to Accenture’s longstanding marketing transformation capabilities.

• Global delivery network. With access to talented 24/7 resources and proven delivery methodology, we are agile enough to scale up as necessary to support our clients’ marketing needs.

• Analytics know-how. Our teams draw on advanced analytics to help our clients understand their best customers in new ways—and to act on these insights to drive new value.

• Process excellence. We combine innovation with industrialized processes to help deliver results that support our clients’ global marketing goals at speed.

• Strategy through execution. We have the end-to-end capabilities to help clients do the heavy thinking and the heavy lifting to deliver insight-based marketing solutions.

• Cross-industry insights. Our global experience includes work in industries from retail to banking.

• Alliances. Our marketing software and services are backed by a set of diverse technology and alliance partners.

Accenture works with clients wherever they are in their digital marketing transformation, whether it’s providing a bundled set of cloud-based and licensed marketing and analytics software or offering outsourced marketing services from our global delivery network.

Accenture Interactive helps you develop the capabilities to deliver relevance at scale—delivering the right message to the right person at the right time to drive conversion and business outcomes across multiple touch points and devices.

Our services include:

Marketing Performance Strategy
These services help clients frame business goals and establish priorities to support the achievement of these goals and relevance at scale.

• Channel Customer Analysis & Value Cases
• Channel Diagnostics & Values Cases
• Organization Governance & Process Strategy
• Technology Strategy
• Audience Data & Analytics Strategy
• Content & Experience Strategy
• Risk Management & Standards

Media Planning and Analytics
Appropriate media planning and analytics capabilities help clients manage and optimize marketing investments as a whole.

• Media Planning
• Marketing Mix Optimization
• Media Auditing

Experience Management and Optimization
To help clients maximize the reach and relevance of their brands across any number of consumer interactions, these services fuse the creative aspects of managing an actual experience with the optimization that analytics provide.

• Integrated Experience Management Platforms
• Site
• Search
• Display
• Mobile/Apps
• Social Media
• Email
• Store

Consumer Data Management and Analytics
These services are essential to achieving relevance at scale, as they gather and integrate data and insights about consumers that is then used to drive the optimization of brand experiences.

• Data Management Infrastructure
• Data Management
• Attribution Management
• Consumer & Audience Analytics

Technology and Organizational Foundation
These core infrastructures are the backbone of digital innovation; they cover the setup, management, and execution of important organization and governance processes.

• Related Managed Services / Outsourcing (AO, IO, BPO)
• Content Management
• eCommerce
• Campaign Management (eCRM)
• Digital Marketing Operations

Digital Innovation
Through identification of existing issues, evaluation of possible improvements, and testing of new marketing capabilities and technologies, digital innovation can be achieved and will drive desirable business outcomes.

• Experiment Lab
• Ecosystem Monitoring