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Growth in digital viewing hours across platforms is providing greater opportunities to monetize audiences via advertising. As the market reaches an inflection point of targeted advertising, dynamic ad insertion, programmatic ad buying, and OTT, media and entertainment businesses have consistent pressure to transform their ad business. The high performing organizations that can enable ad sales teams to package, monetize, and manage multi-platform assets will be better positioned to win in the future.
To succeed in this new environment, businesses will need to develop a new set of capabilities:
Revenue generation. Enhance revenues from the new digital channels and consumption models by creating the ability to bundle, sell, and operationalize a common business as opposed to a TV or Digital business.
Connecting with the digital consumer. Provide targeted advertising based on advanced analytical models to better enhance inventory and to understand audiences across platforms.
Operating model optimization. Integrate the workflows between buyers and sellers as well as enable new inventory through Dynamic Ad Insertion. Bring traditional Business Process Outsourcing to advertising operations to effectively scale digital and cut costs.
Accenture Digital Advertising Services helps clients effectively respond to the major advertising business evolution drivers and transition into the new multimedia advertising model.
Learn about Optimizing Data-Driven Video Advertising with this Infographic. [PDF, 1.81MB]
Learn more about Accenture Services, Research and Client Successes for the Media and Entertainment Industry
Accenture Digital Advertising Services include proprietary industry frameworks, Accenture proprietary solutions integrated with leading market products covering all the areas needed to run a multimedia advertising business.
Thus, Accenture Digital Advertising Services can help:
Accenture Digital Advertising Services encompasses a variety of specific services, including:
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