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Recent developments in social media and mobile technology are converging with cloud computing to create new opportunities for growth and business transformation. As a result, enterprise adopters of cloud technologies are now moving beyond the sizable speed, cost and risk reduction benefits.
These new opportunities involve rethinking customer intimacy and employee collaboration to create a truly “social enterprise”—one that redefines interaction and relationships not just in the business-to-consumer (B2C) space, but also in the business-to-business (B2B) domain. Such “cloud-enabled businesses” are increasingly teaming with Accenture and salesforce.com to achieve their goals.
Accenture and salesforce.com have identified three key steps that organizations can take to become social enterprises:
Develop an in-depth customer profile that incorporates information available on applications like LinkedIn, Facebook and Twitter.
Create social networks for employees – the social enterprise connects employees directly to each other and to the best experts across the businesses worldwide.
Build social networks for customers and products to create a business whose interactions and products are fully tuned in to its employees and customers.
Accenture brings the vision, skills and know-how to plan and navigate this transformation, including industry-leading change management skills, deep sector knowledge, and practical technology implementation experience from one of the world’s largest and successful salesforce.com practices. Accenture also helps companies extract real business value from social media—something that many have struggled with to date.
Salesforce.com offers a suite of platform and application services, delivered on its real-time, multi-tenant architecture. Companies are using these capabilities to transform how they collaborate and communicate—both internally and externally—in an ever more social, mobile, connected and cloud-enabled world.
In combination, Accenture and salesforce.com offer the technology and business savvy to create and deliver a solution that delivers real business benefits. Contact Accenture to learn more. For more information, download our brochure. [PDF, 1.26 MB]Learn more about the alliance between Accenture and salesforce.com.
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