As a core component of Accenture Software, an organization dedicated to developing differentiated software-based solutions, Accenture CAS is part of a portfolio of software businesses helping organizations achieve high performance.
Using Accenture CAS, consumer goods executives have access to a powerful, integrated sales platform that uses trade promotion management and optimization to drive sales planning (volume and spending) to help organizations achieve high performance.
Accenture CAS is an integrated sales platform that delivers clear business benefits:
- Increased Visibility: Provides enterprise-wide visibility of all customer management and trade investment activities. A trade promotion portal allows manufacturers to eliminate cross-functional inefficiencies, improve supply-chain planning, and deliver a "single version of the truth."
- Maximizes Trade Investment Effectiveness: Through the measurement and analysis of all activities, organizations can benchmark historical investments, using this improved understanding to improve future decision making.
- Drives Operational Efficiency: Replaces disparate, disconnected systems to reduce administrative costs, enable ease of use and simplify adoption.
- Enhances Analytics Support: Includes out-of-the-box reporting and analytic capabilities including dashboards, interactive analysis and static reports.
- Increased User Adoption: User-centric design provides an intuitive interface that supports process-guided navigation and delivers a rich, new user experience.
- Adds Value to the Enterprise: Improves forecast accuracy and utilization of trade funds. Reduces retailer diversion, administrative/labor costs, deductions, trade fund overspend and forward buying.
Accenture CAS provides greater understanding of consumption data to illustrate the true net effect of promotions.
- Baseline Forecasts: Using historical data, Accenture CAS identifies base price and baseline volume, to predict baseline per stock keeping unit (SKU) and per week for the next fiscal year.
- Promotion Plan Optimization: Populates an account calendar with a promotion plan based on user controlled constraints (for example, volume, spend), to determine promoted SKUs, promotion types and promotion price, promotion frequency, timing and duration.
- Promotion Optimization: Determines the promotion types and price based on constraints (for example, volume, spend), determines promotion timing and duration as well as optimizing the cannibalization and halo effects.
- Data: Integrates with various data sources (scan/point of sale (POS), syndicated, promotion, calendar, product and store) and with advanced data cleansing and enrichment, correlates and clusters the data.
Read more about Accenture CAS.