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Consumer goods companies can gain a major competitive advantage and position themselves for high performance with Accenture CAS Trade Promotion Management.
The trade promotion management (TPM) challenge is by no means insignificant. Consumer goods companies spend substantial amounts of time and money—14 percent of revenue, according to an AMR Research study—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
It’s clear that a new approach to TPM is needed—one that can help consumer goods companies break the cycle of spending substantial sums of money on promotions and getting little to show for it in return.
Such an approach must address some of the main obstacles to more effective TPM—which include well-entrenched business practices and behaviors, data and technology limitations and generally ineffective processes no longer relevant to today’s complex and largely global consumer goods supply chain.
Read more about Accenture CAS Trade Promotion Management and Optimization and how we can help consumer goods companies achieve high performance.
As a core component of Accenture Software, an organization dedicated to developing differentiated software-based solutions, Accenture CAS is part of a portfolio of software businesses helping organizations achieve high performance.
Using Accenture CAS, consumer goods executives have access to a powerful, integrated sales platform that uses trade promotion management and optimization to drive sales planning (volume and spending) to help organizations achieve high performance.
Accenture CAS is an integrated sales platform that delivers clear business benefits:
Accenture CAS provides greater understanding of consumption data to illustrate the true net effect of promotions.
Read more about Accenture CAS.
Accenture CAS helps organizations achieve better business outcomes. A single, integrated sales platform based on 25 years of industry knowledge and experience, Accenture CAS helps organizations to scale fast and lower total cost of ownership.
Accenture CAS includes:
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