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Trade Promotion Management by Accenture CAS helps consumer goods and services companies improve speed-to-market, sales performance, customer experience and operational efficiency.
Over the past decade the promotional landscape has changed. Spending by consumer goods manufacturers has increased dramatically.
Products must be on the shelf when and where they are needed—not out-of-stocks or gathering dust in a warehouse. Most importantly, promotions need to be executed on the shop floor—where it matters—with retailers armed with the right information to deliver on the manufacturers promises.
The Accenture CAS Trade Promotion Management (TPM) solution takes the guesswork out of your promotions—helping you achieve profitable growth for your brand and your retail partners.
Accelerate your TPM systemWith out-of-the-box functionality, Accenture CAS Trade Promotion Management software helps you to rapidly benefit from your investment—with no need for the costs or time involved in detailed customization. Created to match the needs of leading consumer goods companies, it gives you a fully functioning TPM system in a fraction of the usual development time.
Trade Promotion Optimization Gain all the insights you need to plan, implement and adapt your promotions including which products to promote, where, and at what price. Accenture CAS allows you to model a range of variables thanks to baseline and uplift prediction functionality that takes into account seasonality and trends, as well as further effects on optimization runs such as cannibalization, pantry load and weather.
As both manufacturers and retailers search for better ways to optimize the promotions they organize, Accenture CAS Trade Promotion Optimization (TPO) can help you improve speed-to-market, sales performance, customer experience and operational efficiency.
Read more about Accenture CAS Trade Promotion Management and Optimization and how we can help consumer goods companies achieve high performance.
Specific benefits include:
Maximizing trade-promotion effectiveness: Trade volumes improve greatly as Accenture CAS benchmarks historical investments, using scenario planning and a promotion library to pick and choose promotions that generate the strongest revenue, ROI and profitability opportunities.
Improving trade-planning efficiencies: Administrative time and labor costs decrease as Accenture CAS consolidates disparate processes such as target allocation and deduction management into one location, and can be leveraged as a primary provider of key information required by Demand-Planning systems.
Superior user experience: Ease of use is vital to the success of any TPM project so we have invested heavily and partnered with Microsoft’s Silverlight technology to build an excellent, intuitive user interface.
Improve your decision making: Use analytics to determine which products should be promoted, at what price, and where.
Boost your efficiency: By consolidating your processes, such as target allocation and deduction management, Accenture CAS reduces admin time and labor costs.
Strengthen your relationships: Create winning promotions for both your business and partner retailers, avoiding out-of-stocks and improving sales and margins.
Reduce your costs: Target activities, limit spend and cut support, maintenance and inventory management outlay.
Monitor your promotions: Track retailer pay-for-performance and compliance to ensure your promotions are delivering on the shop floor.
Save on your future investments: The Accenture CAS platform can evolve to suit your business and integrates seamlessly with existing enterprise resource planning (ERP) solutions.
Complete visibility: Access details easily on both historical and actual trade promotion activities to track spend and ROI. And gain a single real-time view of current customer volume and trade spend.
Dynamic management: Quickly adjust trade promotion activities to achieve the highest revenues and margins.
Ensure compliance: Provide tools to help retail partners monitor promotions and stay compliant.
Accenture CAS includes:
Trade Promotion Management: Supporting closed loop promotion and account planning processes to gain visibility into trade investments, spending forecasts and customer profitability.
Trade Promotion Optimization: Using analytics to provide account managers with deeper insight into the net effect of promotional activities and predictive models to optimize future category plans.
Retail Execution: Improving sales performance by focusing field sales execution toward high-value visits and activities.
Direct Store Delivery: Enabling manufacturers or consumer products organizations to manage sales orders, delivery, inventory and cash collection at a store level.
Distributor Management: Enabling visibility and control across the distributor value chain.
Customer Service: Support for field service and customer service to deliver an integrated customer experience.
Digital Merchandising Service: Offering companies a fast, reliable and cost-effective view of their products’ POS presence and placement.
Read more about Accenture CAS.
Accenture NewsPage includes:
NewsPage Distributor Management: Helps you control promotions, improve productivity, streamline inventory and get accurate, reliable data on your secondary sales.
NewsPage Sales Force Automation: Designed specifically for emerging and developing markets. It supports all your sales channels, all delivery models, in all geographical locations–and it can link up with most legacy and back-office systems.
NewsPage Merchandising Solution: Enables merchandisers to execute and track their in-store metrics efficiently, thereby increasing their in-market time.
Read more about Accenture NewsPage
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