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Driving Growth Through Channels, Customers and Consumers
Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for CPG companies to connect with consumers around the world and drive growth. The key to success is in delivering a seamless omni-channel experience, because consumers will still shop through traditional channels, but they now expect the ability to shop anywhere, anytime. To be truly seamless requires an insights-driven approach, breaking down internal department barriers to enable consumer centricity, and integration and collaboration across your entire value chain.
Accenture Connected Consumer Services enables new business models for closed-loop engagement with customers, consumers, distributors and partners through multiple channels to increase profitable sales. We use an insights-driven approach where execution is coordinated across brands, channels and accounts. This promotes demand-driven planning, better data and more effective sales execution that will increase consumer and customer satisfaction while reducing costs.
With a focus on driving business outcomes, we:
Leverage a blend of digital and traditional channels, enabling you to deliver end-to-end consumer engagement that drives relevance at scale.
Optimize and drive innovation into the portfolio to increase sales.
Help you develop market archetypes to improve routes to market that will seize growth opportunities in developed and emerging markets at speed and with agility to adapt to changing conditions.
Increase your ROI on trade spend and improve retail execution through more effective channel and sales management.
This end-to-end business service:
Combines Accenture’s strategic consulting and industry know-how, and leading-edge technology with a mature Global Delivery Network and experienced talent who manage the processes as a service, freeing your people up for differentiating capabilities.
Leverages our powerful network of alliances to deliver the best solutions to fit clients’ specific needs.
Focuses on delivering business outcomes.
Accenture Connected Consumer Services helps CPG companies increase sales and grow margins by combining strategy, technology and operations into end-to-end services. Our capabilities include:
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