To compete in today’s fast-moving marketplace, companies need to be agile: able to execute strategy faster, with more flexibility and adaptability, and to move their companies ahead more nimbly. They need to respond quickly to short-term urgencies, while also anticipating and accommodating long-term trends.
To outperform competitors, companies need to manage change with precision and more predictable results, and at a pace that is faster and more effective than their peers. Traditional change management activities such as training and communication are not sufficient to help companies develop the ongoing change management capabilities they need.
To succeed and remain agile in today’s business environment, companies must manage a broad set of management, leadership, culture and development components. They must both manage specific journeys of change while simultaneously building the ongoing ability to manage continuous change, knowing that progress will now be measured based on the business results achieved.
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Accenture Acquires ChangeTrack Research to Bring Predictive Analytics to the Management of Complex Change Programs