Accenture CAS—The Leading Integrated Sales Platform for the Consumer Goods Industry

Accenture CAS is a powerful, integrated sales platform that helps consumer goods companies deliver products to market faster at lower cost, ultimately helping them to achieve high performance.

Serving consumer demand while keeping pace with diverse routes to market and a global retail landscape is challenging consumer products organizations. Whether optimizing a customer plan or winning at the shelf, consumer products executives require visibility and control to maximize sales performance.

Accenture CAS is an integrated sales platform that extends SAP enterprise resource planning (ERP) software. Versatile and robust, Accenture CAS combines an integrated suite of retail execution and trade promotion management solutions to improve sales performance. Supporting a diverse range of mobility devices, Accenture CAS provides real-time visibility of field level activities.

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As a core component of Accenture Software, an organization dedicated to developing differentiated software-based solutions, Accenture CAS is part of a portfolio of software businesses helping organizations achieve high performance.

Introduced in 1985, Accenture CAS has more than 200 successful implementations across five continents and is the premier consumer goods software for multiple mobility devices.

Accenture CAS is a differentiated software solution that provides:

• Flexibility: Configurable and customizable to support an individual organization’s requirements.

• Scalability: Facilitates international deployments on a single instance. A multitier replication model enables support for local sales offices and distributors.

• Usability: A user-centric design process contributes to a highly intuitive solution including a “guided navigation” option for less-proficient users.

• Analytics Capabilities: Offers a comprehensive suite of pre-defined reports, user configurable dashboards and interactive analysis.

• Robust Architecture: The multi-tier architecture allows for flexible user interfaces, databases (SQL/Oracle) based on specified requirements. Accenture CAS embraces the full spectrum of Microsoft products to improve user experience and adoption.

• Full Integration: Integrates with and extends SAP ERP and other ERP systems, SAP CRM solutions and other third-party systems.

• Prepackaged Software: Includes all the customary tools, documentation and development principles.

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Accenture CAS helps organizations achieve better business outcomes. A single, integrated sales platform based on 25 years of industry knowledge and experience, Accenture CAS helps organizations to scale fast and lower total cost of ownership.

Accenture CAS includes:

• Trade Promotion Management: Supporting closed loop promotion and account planning processes to gain visibility into trade investments, spending forecasts and customer profitability.
  
  
• Trade Promotion Optimization: Using analytics to provide account managers with deeper insight into the net effect of promotional activities and predictive models to optimize future category plans.
  
  
• Retail Execution: Improving sales performance by focusing field sales execution toward high value visits and activities.
  
  
• Direct Store Delivery: Enabling manufacturers or consumer products organizations to manage sales orders, delivery, inventory and cash collection at a store level.
  
  
• Service Management: Support for field service and customer service to deliver an integrated customer experience.
  
  
• Digital Merchandising Service: This is an innovative and new technique to monitor in-store quality and compliance enabled by mobility software, market analytics and Accenture’s unique proprietary algorithms.
  
  

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