Consumer goods companies are increasing their focus on in-store execution. Product presentation and positioning are key factors for winning the purchase at the point of sale. In order to increase sales and profit, companies are looking for ways to ensure high compliance to their standards for in-store product placement and appearance.
The Accenture CAS Digital Merchandising Service provides consumer goods companies with information about product, presence and placement to help improve sales through high quality product placement "on the shelf" and the correct application of trade marketing strategies and winning models.
Read more about Accenture CAS.