Accenture CAS Retail Execution—Building Brand Loyalty to Help Consumer Goods Companies Achieve High Performance

Consistent retail execution is the key to winning at the shelf against the competition. In the race for consumer loyalty, it is vital for manufacturers to have the right product on the shelf at the right price at the right time.

Using Accenture CAS, consumer goods executives have access to a powerful, integrated sales platform that supports comprehensive field sales management and execution to drive targeted activities and, ultimately, helps organizations achieve high performance.

As a core component of Accenture Software, an organization dedicated to developing differentiated software-based solutions, Accenture CAS is part of a portfolio of software businesses helping organizations achieve high performance.

Accenture CAS is an integrated sales platform that delivers clear business benefits:

• Improve Sales Performance: Clearly define and deploy objectives, plans and tasks to drive the focus on critical activities related to promotions and new product introductions.
  
  
• Optimize Field Sales: Combine transactional activity management with optimization capabilities to drive targeted activities that achieve the best return on field sales operations
  
  
• Enhance Operational Efficiency: Automate standard leading practices for key field processes, reducing administrative time, and lowering costs through route optimization
  
  
• Improve Retail Compliance: Plan more accurately, execute where needed and monitor shelf conditions in near-real-time to reduce out-of-stocks and lost sales. Support fact-based negotiations and cultivate a pay-for-performance culture.
  
  
• Win at the Shelf: Drive top-line revenue growth through enhanced brand placement and improved sales performance.
  
  
• Simplify Information Exchange: Replicate field level data to fully synchronize the exchange between field and headquarters.
  
  

Read more about Accenture CAS.

Accenture CAS helps organizations achieve better business outcomes. A single, integrated sales platform based on 25 years of industry knowledge and experience, Accenture CAS helps organizations to scale fast and lower total cost of ownership.

Accenture CAS includes:

• Trade Promotion Management: Supporting closed loop promotion and account planning processes to gain visibility into trade investments, spending forecasts and customer profitability.
  
  
• Trade Promotion Optimization: Using analytics to provide account managers with deeper insight into the net effect of promotional activities and predictive models to optimize future category plans.
  
  
• Retail Execution: Improving sales performance by focusing field sales execution toward high value visits and activities.
  
  
• Direct Store Delivery: Enabling manufacturers or consumer products organizations to manage sales orders, delivery, inventory and cash collection at a store level.
  
  
• Service Management: Support for field service and customer service to deliver an integrated customer experience.
  
  
• Digital Merchandising Service: This is an innovative and new technique to monitor in-store quality and compliance enabled by mobility software, market analytics and Accenture’s unique proprietary algorithms.
  
  

Read more about Accenture CAS.