While a multichannel approach to accessing financial services continues to thrive, the branch remains alive and well. In fact, while interactions across channels increasingly influence purchase decisions, our research shows that most sales still take place at the branch level.
Accenture's next-generation branch program enables banks to drive profitable growth by focusing on five key elements:
- Coordinating sales and service activities across channels.
- Exploiting the potential of an integrated CRM engine to deliver insight into sales and service decisions.
- Evolving the workforce toward an objectives-driven approach.
- Improving the operational model.
- Enhancing the customer experience in the branch.
Our approach ensures that expensive branch resources are focused on the right opportunities—driving profitable sales to high-potential customers. Sharpening the role of the branch within an integrated multichannel model enables clients to improve resource allocation and generate growth.
Our program helps companies renew technology and improve sales and service capabilities through a combination of our execution skills and our branch-specific assets. These include methodologies, intellectual property and designware, as well as software such as our Alnova core banking solution.
Contact us to find out how Accenture can help you achieve high performance.