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While emphasis in the past was on distributing financial products, banks must also focus on satisfying customer needs and providing educational resources. Effective digital marketing is critical to success.
For the bank of the future, marketing is a core capability. It defines and redefines customer experiences across all channels. In addition to leveraging analytics and interactive marketing, banks must listen carefully to customer voices—in branches and across all digital channels, including social media. Channel optimization is critical to creating differentiated digital customer experiences.
In the digital era, marketing has become substantially more sophisticated. Successful banks will master:
The bank of the future will define the digital customer experience, leveraging multiplied customer interactions to increase redemption rates and customer engagement.
Related Research & Insights
Read the point of view: How Banks Can Use Digital and Physical Channels Seamlessly to Drive Growth
Listen to the podcast: Leveraging Opportunities in the Digital AgeReturn to Accenture Distribution and Marketing Services
Accenture’s banking industry knowledge, assets, people and tools are unparalleled. Our digital marketing expertise encompasses management consulting, technology and outsourcing, enabling us to provide our clients with pragmatic strategies and ideas, leading-edge technology and a competitive edge. We have a proven track record of delivering designed service models, ensuring effective adoption by our clients.
Our robust and mature capabilities allow us to focus on specialized offerings, such as interactive marketing and mobile services.
Contact us to learn how Accenture can help you develop robust capabilities in digital marketing.
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