Alliance Organization:
Unica
On the Web:
www.unica.com
Overview:
Accenture research into the capabilities that underpin high performance shows that leading organizations achieve success by gaining deep business insight and quickly transforming this insight into actions that drive high performance.
Accenture and Unica Corporation—a leading provider of enterprise marketing management software—work together to help organizations gain insights into customer needs and use them to shape profitable customer interactions.
Unica software helps businesses increase revenues and improve the efficiency and measurability of their marketing operations. Unica's Affinium product suite gives marketing organizations a complete set of robust capabilities for planning, budgeting, executing and measuring their brand, relationship and internet marketing campaigns. More than 400 companies worldwide use Unica software solutions to manage their marketing operations and enable a customer-centric business.
Accenture helps companies design and implement Unica-based solutions quickly and cost-effectively—in fact, our delivery methods can speed standard delivery timeframes by as much as 30 percent. Moreover, our knowledge of marketing strategy and process design helps clients begin using their Unica capabilities immediately to creating more satisfying and more profitable customer interactions, to produce a lasting impact on business performance.
Accenture deploys Unica solutions in both on-premise and hosted environments, so our clients can pick the model best suited to their business requirements. We even offer a hybrid model that combines the advantages of using internal development resources with fast, cost-effective access to the market’s leading campaign management capabilities.
"Unica's Enterprise Marketing Management platform enables marketing transformation and allows organizations to achieve market differentiation today and in the long term. Accenture brings deep understanding of best practices for customer insight, strategic consulting capabilities, and excellent implementation support to assure that customers selecting Unica's EMM solution achieve rapid and sustained success."
— Yuchun Lee, Co-Founder & CEO, Unica
Related Research and Insights
Accenture and Unica believe that marketing operations that improve their creative approvals process will significantly improve their organization's bottom line as well.
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