Alliance Organization:
KXEN
On the Web:
http://www.kxen.com/
Overview:
Accenture research into the capabilities that underpin high performance shows that leading organizations achieve success through their ability to gain deep business insight and to transform this insight quickly and effectively into actions that accelerate growth, enhance the customer experience and improve customer loyalty.
Accenture and KXEN—Knowledge Extraction Engines, a leading provider of enterprise marketing management software—work together to help organizations develop deep insights into customer behavior and use these insights to shape more profitable customer interactions.
Since 2001, KXEN and Accenture have helped organizations improve business performance by embedding advanced analytic tools and processes into existing enterprise applications and business processes, and scaling this analytic capability across the enterprise. KXEN uses mathematics and automation to increase the scale and reliability of analysis, and increase delivery time to minutes or hours instead of weeks or months. As a result, business users can rely on analytics as a first step in business problem-solving, automatically discovering key indicators, root causes and data anomalies.
KXEN provides a powerful, patented technology—based on breakthrough mathematical theory—that quickly and easily transforms customer data into customer knowledge, enabling data mining professionals and executives to make better business decision based on deep understanding of how their customers behave and why.
KXEN was also among the first to embed predictive analytics capability into existing software, making it possible to address such business challenges as churn management, cross-selling and risk management through everyday operations.
Accenture, a leader in enterprise customer relationship management (CRM) solutions, has teamed with KXEN to integrate advanced analytics into enterprise applications and business processes. Together, KXEN technology and Accenture management consulting experience give organizations a smart, effective choice for acquiring the capabilities they need in today’s complex, dynamic market—solutions for predictive marketing and customer management, sales performance management, supply chain management, website analysis, quality control, HR, finance and 6 Sigma, among other business requirements.
"Since 2001, Accenture and KXEN have helped organizations quickly derive new insights from enterprise data. KXEN, widely recognized as a visionary leader in customer data mining, has worked with Accenture to integrate literally thousands of reliable, high-quality predictive models into our clients’ customer strategies and CRM applications, helping them achieve greater, bottom-line efficiency.”
—Roger Haddad, Founder, Chairman & CEO, KXEN
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