Alliance Organization:
Acxiom
On the Web:
www.acxiom.com
Overview:
Around the globe, organizations continue to struggle with the complexity and cost of obtaining accurate, complete customer data. In an Accenture survey, more than half of executives (56 percent) said their business would grow as much as 20 percent if they could gain access to more comprehensive information about their customers.
The alliance combines Accenture's customer insight, marketing analytics and global delivery capabilities with Acxiom's strength in customer information management services. The companies will meet the customer information challenge head-on by providing the most advanced customer information infrastructure available in the marketplace today.
As the leading large enterprise customer information services provider, Acxiom integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. Powerful customer data management services from Acxiom enable these large enterprises to create and maintain more accurate, comprehensive customer information across their entire business.
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