Accenture Media Management is a group within Accenture Interactive that helps many of the largest advertisers manage their media value, using teams of locally based experts in 26 countries to identify which levers in the media marketplace can help clients generate more efficiency, effectiveness, and return on investment.
In the rapidly changing media landscape, we work with our clients to provide objective viewpoints and draw up action plans, using a proprietary global database of actual net data which is continually updated, covering all media channels including digital.
Explore our services to learn how Accenture Media Management can help you achieve high performance in media management:
Media Auditing
Our global data pool covers more than $14 billion in advertising spend across TV, print, online, radio and out of home. Where possible we use data with real prices/quality outcomes, not marketplace estimates, panels or algorithms.
We monetize cost and quality key performance indicators to show the overall media value performance. All reviews are action focused, with recommended improvements and next steps. We can help our clients achieve significant increase in media value and digital media effectiveness.
Strategy and Planning Consultancy
Many of our clients use our consultative services in advance of audit meetings. Our consultants have experience from all areas of the communication process, from senior advertisers to media buyers and sellers. This allows us to offer impartial advice on the makeup and structure of media planning and strategy. Our aim is to work with clients to help them devise media plans that balance cost and quality to help them produce optimized results.
Pitch Management
We offer industry leading pitch management services to help clients through the pitch process so they can identify the agency they believe can best deliver against their specific needs. Our end-to-end service includes devising agency long list summaries, facilitating credential meetings, writing of briefs, setting up templates and scorecards, calculating cost baseline and creating agency comparisons and comprehensive summaries on all agency capability.
Process Consulting
Getting the process right between internal stakeholders, communications agencies and other third-parties is key to helping improve media effectiveness in an ever-evolving world of media consumption. Plans are only as good as the buying that brings them to life. We audit the media process from briefing to post-buy reporting.
This process consulting planning encompasses timelines, approval stages, information flow and exchange, templates and other documentation. We also help identify the owners of each stage, and the key questions and checks to raise at each stage.
Contract Consulting
The flow of money among clients, agencies and contractors is, at times, blurred. We offer a full service to help clients understand this stream of revenue and encourage good industry practice by the relevant parties. We have the capability to follow revenue streams as well as provide support during the full contractual process to help give advertisers peace of mind.
Invoice Checking
The media invoicing process is complex and involves several parties. Transparency and clear invoicing guidelines are essential to secure accurate handling. Through our invoice checking service, Accenture Media Management can provide transparency as to whether advance invoices have been credited back, verifying that the ads that invoices were submitted for were actually aired, checking that discounts and agency fees have been charged in compliance with contract and commitments and that amounts invoiced are the same as invoiced by media owners to the agency.
Meet Our Leadership Team
Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics, and Media Management and accelerate the journey towards agile intelligent marketing.