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Belk teams with Accenture to bring the seamless customer experience to life across all shopping channels – in-store, online and mobile.
The largest family-owned and-operated department store in the US launches an Omnichannel Transformation Initiative to ensure that products are available whether the customer is shopping online or in-store. The program will include the implementation of a new digital platform, improving the Belk website customer experience, growing its customer analytics capability and integrating its operations to help operate consistently across multiple shopping channels.
“Customers have many ways to choose to shop with us, and this project helps us ensure our brand, our service and our fashion assortments are reflected across all channels,” said John R. Belk, president and chief operating officer. “We selected Accenture because of their multichannel retail experience and ability to offer us additional specialized resources and capabilities. This collaboration will help us deliver these new features faster and at a lower cost than we could have achieved alone.”
Accenture Seamless Retail Services is helping Belk become an integrated digital enterprise by revamping traditional approaches to marketing, pricing, promotion, assortment and fulfillment. This service delivers outcomes as a service and offers retailers a fast and flexible route to achieving seamlessness across multiple channels.
Read the full news release.
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