Alliance Organization:
PBBI
On the Web:
www.pbinsight.com
Overview:
These tools can facilitate more informed decisions about customers, competition and market expansion, which in turn, can result in increased market share and sales as well as improved profitability.
With Accenture’s business consulting skills and unique vertical solutions built on top of PBBI’s technologies, the two companies offer a valuable and cost-effective set of decision support capabilities for clients.
Leading organizations worldwide rely on PBBI solutions in the following domains to increase the accuracy and effectiveness of customer information delivery and drive profitable growth:
- Location Intelligence. An estimated 70 percent of all business data contains a geographic component such as an address, parcel number or proximity to another location. The ability to determine and visualize spatial data and understand relationships between specific locations can help clients make more strategic business decisions.
We call this location intelligence, and by leveraging location-based data, and visualizing results, clients can identify business growth opportunities such as choosing profitable locations for expansion, mitigating environmental risk, streamlining delivery routes and improving information sharing throughout our client’s organization.
- Predictive Analytics/Business Intelligence (PA/BI). In times of market uncertainty, PA/BI can help clients reduce marketing dollars by creating more focused messaging, and improve response rates by profiling and targeting the best customers. Current customers are a captive audience. By increasing the number of products sold per household increases the likelihood that a customer will not go elsewhere.
Smart cross-sell can be achieved by measuring the likelihood a given household will purchase other products offered by your company. Geographies, namely, Carrier Routes, Block Groups, can be scored for new customer acquisition. Direct mail campaigns can be executed easily and efficiently with links to marketing services applications.
- Operational Intelligence, Data Quality/Mailing Efficiency. Improve end-to-end business performance and Know Your Customer (KYC) with a single service-oriented architecture (SOA) enterprise wide platform that integrates data quality, location intelligence and decisive customer insight. To be successful, organizations must find effective ways to deal with long-term issues such as ownership, disparate systems and overall data quality—while being opportunistic when it comes to favorable circumstances and critical business issues.
This capability can help organizations capitalize on a more accurate view of customers and integrate that intelligence into the business operations with The Spectrum Technology Platform. The PBBI Spectrum™ Technology Platform complements existing business platforms. It does not replace these, but rather improves data quality, integration and accessibility as well as enriching the value of clients’ information.
- Customer Communication Management (CCM). Design, author and deliver a variety of customer communication documents such as interactive letters, insurance policies, claims documents and billing statements as well as managing these for multi-channel communications leading to greater customer satisfaction, improved operational efficiency and lower costs.
Enable clients to connect with their customers for more productive and profitable relationships. Embrace interactive communications for real-time exchanges with customers, automating document generation for quicker responses. Leverage print streams to personalize content and streamline printing and mailing operations for cost savings across the enterprise. With CCM solutions from PBBI, clients can create, manage and access critical documents like never before.
Value Statement:
PBBI and Accenture collaborate across multiple industries to provide a unique combination of location and communication intelligence software, data and services that can help clients make more effective business decisions about customers, competition and market expansion. Joint offerings include integrated PBBI address verification and location intelligence in Accenture’s insurance solutions as well as PBBI’s Enterprise Geocoding and Universal Addressing modules that are integrated into the Accenture Communication and High Tech (CHT) platform.
"Accenture and Pitney Bowes Business Insight collaborate to deliver high value to numerous customers. Enabling our customers to be successful has made this a strong, mutually-beneficial relationship that has stood the test of time. Ultimately, the customer sees the greatest benefit from an enhanced offering delivered by Accenture, bringing the best that both organizations have to offer to the table. We will continue to invest in the Accenture partnership in the future."
—Mike Hickey- president PBBI
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