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Corporate IT is facing an enormous challenge: how to reinvent itself to satisfy consumers. Consumers are demanding more from their digital experience. In turn, companies must launch new ways to influence and satisfy consumers. Reinvention requires reframing strategy, optimizing marketing through analytics and Silicon Valley techniques to accelerate improvements.
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See related research:
The Digital Customer – a site dedicated to Accenture Global Consumer Pulse Research, which is an annual research project that assesses consumer attitudes toward marketing, sales and customer service practices and consumers’ behaviors in response to companies’ practices.
“The Future of IT Looks a Lot Like Google,” a blog post on the Harvard Business Review Blog Network.
More Technology & Business articles by researchers with the Accenture Institute for High Performance.
February 5, 2014
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