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The component technologies of Web 2.0 (an umbrella term) are new, innovative, largely untried and perhaps slightly scary. Nonetheless, Accenture believes that Web 2.0 will be embraced by those businesses seeking to achieve high performance
Web 2.0 is not a very specific term, as it encompasses blogs and wikis, peer-to-peer file sharing and open source, Web services, cost per click and multiplatform delivery.
The full collection of architectures, business models and technologies that are designated Web 2.0 is so broad and eclectic that it cannot fit into a single consistent framework. Nevertheless, the one (nearly) general thing that can be said about Web 2.0 is that its theme is mass participation, where participation takes the form of the creation, editing or ranking of content.
Accenture believes that six Web 2.0 “phenomena,” in particular, will have a significant impact on enterprises. They are:
The technologies and approaches outlined above vary in their maturity, complexity and effective deployment. Potentially, though, they all have significant value for businesses in pursuit of high performance.
July 23, 2007
Outlook from Accenture
Outlook is a journal of high-performance business.
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