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Only 44 percent of the US middle market, defined as the 52 million households with annual incomes between $35,000 and $100,000, has life insurance. Can life insurers recapture this lost ground? Even small improvements in insurers’ effectiveness could yield significant returns, and this new report explores the “voluntary benefits” marketplace and what it will take for life insurers to win.
Register to download the full report [PDF, 891 KB]
October 23, 2013
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