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Life sciences companies need a flexible, nimble and responsive digital technology platform that enables the organization to respond to changing customer preferences, business conditions and market opportunities.
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A unified data backbone will enable the delivery of highly relevant data for deep customer insight and, ultimately, individually tailored content.
Shawn Roman, Accenture’s Life Sciences Marketing & Digital lead, talks about the benefits to be gained by integrating new channels onto a single, flexible technology platform.
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