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The future of insurance is tailored services delivered digitally.
The 2013 Accenture Consumer-Driven Innovation Survey is the voice of the insurance customer. It shows that the move to digital technologies is being driven primarily by a growing customer appetite for tailored, innovative services.
Take a look at the top five personalized services insurance customers want.
Usage-based auto insurance
77% of customers surveyed would like auto insurance premiums based on how much (or little) they drive—each month.
Insurers must become risk managers…
73% of customers surveyed would participate in online coaching from insurers on how to reduce risks in return for reduced home insurance premiums.
By helping parents keep an eye on their children’s driving
61% of parents surveyed would enlist the help of their insurers to monitor what their kids are up to in cars.
By helping clients get healthy—and then rewarding them
Half of all customers surveyed would allow insurers to access their medical records in return for reduced premiums as health and fitness improve.
And by measuring customer health indicators
45% of life insurance customers surveyed would wear monitoring devices if the information generated would help reduce premiums.
March 7, 2014
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