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With channels and agents in flux, insurers face challenges in optimizing the customer experience—a key driver of high performance in today’s markets.
An important tool in overcoming these challenges is predictive analytics: Accenture outlines the issues and identifies five steps insurers must take to build a robust analytics capability.
Growth is expected to come from winning share from competitors, attracting new customers while minimizing attrition. Advanced analytics can play a key role in helping insurers gain deeper insights into customers, agents, markets, channels and marketing campaigns.
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