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Telecommunications is an industry in transition—this is the picture that emerged from Accenture’s survey of executives involved with network investment and technology decisions.
Having been buffeted by global economic turmoil and disruptive technologies in recent years, communications service providers (CSPs) continue to face challenges in a constantly evolving market. With convergence on the increase, lines are blurring as companies diversify outside of their original markets giving rise to an increase in competition from non-traditional sectors.
The survey indicates that while some CSPs have totally embraced the new realities, the old ways have not all been abandoned as others are taking much more of a “pick and mix” approach.
Read the full report: Evolutionary Trends in the Operations of Communication Service Provider Networks
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Accenture conducted a survey with the view to uncovering the main drivers of change in network operations. In addition, the survey sought to determine the rationale used by global CSPs to identify suitable operating models for new network operations and the future opportunities once new models were implemented.
A technological shift is being brought about by the progress in high-speed Internet connectivity, while technological developments continue to act as accelerators of convergence—a possible threat for the unresponsive and a potential growth opportunity for innovators.
This survey revealed the following key trends:
Employing the right tools for broadband deployment is a priority for most of the largest CSPs. The majority of executives surveyed identified the need for new or improved tools to plan, design and track traffic on broadband or cable networks.
While the emergence of low-cost equipment vendors has helped operators alleviate some of the current market pressure, many still need to be creative in how they make the investments required for this shift from traditional revenue streams.
Network sharing, network virtualization, mergers and acquisitions, as well as outsourcing are some of the means by which operators are moving toward a new, leaner and more effective network operating model.
The survey also indicates that technological transformation is the real driver behind the industry’s move toward a more accurate model for controlling network planning and enhancing quality of service.
It is clear that traditional operating models cannot fulfill current CSP requirements, and that a transformation towards a more industrialized and collaborative approach is needed.
CSPs will continue to experience revenue erosion if they do not embrace this transition by striving for a more industrialized, and collaborative approach. Operators will need to respond immediately by moving toward more innovative models and keeping convergence in mind, which can help CSPs maintain profitability while making new technology investments.
When seeking to assist providers in this area, technology vendors and service providers need to bring compelling value propositions through value-based contracts that fully capitalize on advanced solutions.
Learn more about Accenture Network Services
May 10, 2013
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