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The Accenture Technology Vision 2014 discusses trends that are characteristic of how enterprises are embracing technology to create something new—new markets, new products, and new areas of growth and revenues.
Sharing this vision is Pega, a long-term Accenture partner helping to change the way enterprises manage their business and interact with and engage customers and prospects in a digital world. Within each technology trend are examples of Pega’s platform in action at innovative companies, as well as illustrations of potential scenarios for its technology.
Together, Accenture and Pega see a major shift under way in the marketplace. We see the new momentum in digital innovation being driven not just by entrepreneurial startups, but by enterprises like the Royal Bank of Scotland, ING Group and Warner Brothers. Big really is the next big thing: backed by their deep resources, enormous scale, and process discipline, many of the traditional Global 1,000 are rewriting entire chapters of the digital playbook.
Building on the Accenture Technology Vision 2014 report, we apply the lens of Accenture’s and Pega’s blended expertise to demonstrate how our combined approach maps to five of the technology vectors described in the report—from its spotlight on the digital-physical blur to software as a core competency in the digital world.
Just as the Tech Vision report every year provides a richly detailed view from which business leaders in every industry can draw insight, inspiration, and excitement about where digital technologies can take their organizations—this Accenture-Pega summary points to the many practical ways in which those leaders can act now to realize their digital aspirations in the world of business process management and customer experience.
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