Skip to Main Content
Access your saved content
A tabula rasa or “clean slate” suggests the hope of wiping away the past and beginning anew.
In this article, Accenture thought leaders ask whether the iPad and similar products might be a “tableta rasa” for the newspaper industry—the hope of a new era of profitability. The authors explore the implications of tablet computers on the reading experiences, digital content distribution strategies and publishing operating models needed to generate sustainable revenues.Learn more about Accenture’s services, research and client successes for the Media and Entertainment industry
Many, if not most, traditional newspaper and magazine publishers have been hit hard by the recession but, at a deeper level, by the great sea change of the digital revolution, which has dramatically changed user behaviors as well as publishing operating models and revenue streams.
In the mad rush to the digital world publishing companies pushed to get content online quickly. Only later did they ask the vital question of where the money was going to come from to sustain the digital wave. Newspapers and magazines now find themselves bucking a very difficult psychological phenomenon: Once people get something for free for long enough, they’re not very supportive of getting the same old thing but then having to pay for it.
Apple’s iPad has arrived on the market to great acclaim, joining—but in many ways surpassing—the functionality and usability of other kinds of digital readers in the marketplace.
The iPad and other kinds of digital readers represent a new opportunity for newspaper publishers: consumers are not likely to be content paying for the same old daily newspaper or Sports Illustrated they’ve been getting for free online. But they might be willing to pay for the different kind of experience of an innovatively designed e-version delivered to their tablets
High-powered tablet computers—offering full multimedia and online capabilities—represent a new opportunity in digital content distribution for newspaper publishers. However, it’s an opportunity they could miss unless they focus in particular on two key aspects of the tablet trend and adapt themselves and their channels accordingly:
By bringing together the print experience with online capabilities in a tablet edition, newspapers have the chance to increase revenue streams in three ways. Online functionality delivered in the context of a familiar reading paradigm can give consumers value beyond the free versions found online—value for which they will pay.
In addition, online and digital capabilities can increase revenue streams from advertising and add-on products. All three of these revenue streams are now critical for newspapers’ survival.
What can newspapers and magazines do to tap into the richer revenue streams of hybrid print/digital products in the publishing operating model of the future? Here are some factors and recommendations to consider:
May 25, 2010
Outlook from Accenture
Outlook is a journal of high-performance business.
View Latest Issue
Accenture delivers a wide range of healthcare solutions—from addressing back office functions and electronic medical records to clinical transformation and consumer engagement. Our solutions are backed by real-world experience, business and clinical insights and innovative technologies.
Insight Driven Health for U.S. Federal Healthcare Organizations
From innovating patient care at the Veteran’s Administration to developing incentives for higher quality care at the Centers for Medicare & Medicaid Services, U.S. federal health agencies are revolutionizing healthcare in the United States.
Insight Driven Health for U.S. State Healthcare Organizations
The convergence of cost pressures, healthcare reform and technology changes are redefining the landscape for U.S. state healthcare organizations.
Browse all in Health
Skip Footer Links