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Environmental concerns have made sustainability a priority on the supply chain agenda.
High-performance businesses are building brand equity by developing strategies for sustainable packaging—and also benefiting from the accompanying cost reductions. This point of view shares three steps that can help businesses create value and ultimately achieve high performance through sustainable packaging.
With climate change high on the consumer agenda, high-performance businesses are putting sustainability at the heart of their supply chain strategies. While packaging has always played an important role in the distribution and marketing of products, it also comes with a high financial and environmental cost. In fact, some estimates indicate that packaging accounts for up to 12 percent of the cost of many typical consumer goods.
This combination of factors creates an ideal opportunity for businesses to drive both brand growth and supply chain cost reduction by moving to a more sustainable strategy for packaging.
Consumer goods companies and retailers can use sustainable packaging programs to create value in four key ways:
The challenge in creating a sustainable packaging strategy is to find the optimal balance between cost, product protection, consumer marketing, communication and environmental impact.
Accenture has identified three steps that companies can follow to help extract business value from sustainable packaging initiatives:
Accenture works with its clients to introduce effective sustainable packaging solutions that deliver business value and support their drive to achieve high performance.
January 16, 2009
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