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In a new series of podcasts, C-suite executives talk about how they are implementing sustainability within their organizations. This podcast looks at sustainability from the chief executive officer’s point of view via an in-depth interview with Idar Kreutzer, chief executive officer of Storebrand, a Nordic insurance, banking and asset management firm.
Kreutzer argues that sustainability is no longer a niche brand-building function but rather one that generates value and improves competitiveness. He discusses key areas where sustainability makes a positive contribution to Storebrand.