The travel and leisure industry is well positioned to contribute to increases in energy efficiency and the further development of renewable energy in response to rising fuel and energy costs, pressure from environmentally conscious consumers, and changes to the regulatory environment.
Some of the actions the industry could take include:
- Implementing energy management systems.
- Installing energy-efficient lighting.
- Implementation of sustainable supply chain and procurement practices.
Specific to the commercial airline industry, companies can work to optimize operations and upgrade their fleets to increase energy efficiency and the use of renewables. These initiatives can yield cost savings and positively impact shareholder value as a result of an enhanced brand, and more effective management of regulatory risks and operational costs.
In the lodging sector, heating, cooling and lighting can represent as much as 60 percent of total energy use, so increasing energy efficiency provides direct bottom-line benefits.
A company’s investment in energy efficiency can also enhance brand image. A stronger brand image can help both attract customers and potentially command a premium on room rates.