The business opportunity for the construction industry is two-fold:
From an operational perspective, the value-creation opportunities are primarily centered on cost reduction and risk management. There are also opportunities to drive intangible value through brand enhancement, based on a company’s overall use of energy and stakeholder perception of sustainable business practices.
Significant opportunities lie in the construction and retrofitting of green buildings, where demand is expected to rise dramatically. This is a significant value creation opportunity related primarily to revenue growth, but also to brand enhancement and risk mitigation.
In general, much of the growing demand for green building construction is in developing countries, where new construction dominates. In developed countries, new construction accounts for only about one percent of buildings, so the focus should be retrofitting and renovating existing buildings to reduce energy consumption.