Skip to Main Content
Access your saved content
Mobile device use has skyrocketed from just 750,000 mobile subscribers in 2001 to roughly 5 billion subscribers in 2011—a figure that equates to nearly 16 times the population of the United States. By 2015, mobile devices will become ubiquitous, as research analysts predict their use will increase 50-fold (Email Marketing Reports).
Mobile consumer applications have rapidly evolved from being simple ringtones and wallpaper to now enabling everything from sophisticated gaming and social networking with friends to all facets of mobile commerce, including banking, payments, coupons and ticketing.
Mobility has become core to every industry. It is transforming business-to-consumer (B2C) relationships, creating new services and improved retention and loyalty. Business-to-business (B2B) mobile applications are being widely adopted to improve supply chain efficiencies. Business-to-employee (B2E) mobility initiatives to drive workforce productivity and customer service are becoming table stakes to compete in today’s economy.
Learn more about Accenture Mobility.
Watch the Mobile Security Webcast with CIO.com
Explore Mobility Offers
Many organizations have had challenges establishing a cohesive mobile presence as mobility development activities are occurring in multiple silos across enterprises with no central coordination and strategy. This approach to mobility reduces organizations’ ability to deliver cutting-edge, high-tech mobile offerings that respond to the needs of their customers and employees and increases total cost of ownership (TCO). Having a consistent and strategically led approach to mobile solutions is critical for an organization’s success in the mobile space.
The graphic below highlights key trends in the mobile industry:
New mobile technologies, applications and services are creating exciting growth opportunities for organizations, but attempting to manage the mobile wave can be a daunting task without the right knowledge, tools and resources. The chart on page 6 of the PDF highlights some of the key mobile industry trends for organizations to be aware of as they look to exploit this new market.
The explosive growth of the mobile industry has created tremendous opportunities and challenges for many organizations. Accenture’s consulting knowledge, technical expertise and role in the mobile ecosystem have uniquely positioned it as a leader in the mobile space. Accenture can help your organization maximize mobile services and solutions to better meet the needs of your customers and employees.
August 17, 2011
Skip Footer Links