Mobile device use has skyrocketed from just 750,000 mobile subscribers in 2001 to roughly 5 billion subscribers in 2011—a figure that equates to nearly 16 times the population of the United States. By 2015, mobile devices will become ubiquitous, as research analysts predict their use will increase 50-fold (Email Marketing Reports).
Mobile consumer applications have rapidly evolved from being simple ringtones and wallpaper to now enabling everything from sophisticated gaming and social networking with friends to all facets of mobile commerce, including banking, payments, coupons and ticketing.
Mobility has become core to every industry. It is transforming business-to-consumer (B2C) relationships, creating new services and improved retention and loyalty. Business-to-business (B2B) mobile applications are being widely adopted to improve supply chain efficiencies. Business-to-employee (B2E) mobility initiatives to drive workforce productivity and customer service are becoming table stakes to compete in today’s economy.
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