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Consumers expect more and better service delivered through digital channels, and energy products and services are no exception.
With digital channel users indicating greater satisfaction with their energy providers, our latest research affirms the digital imperative. Accenture’s 2014 survey found that 67 percent of consumers who are digital channel users (via online portal/website and/or mobile application) are satisfied with their energy provider. By contrast, 58 percent of consumers who use non-digital channels are satisfied with their energy provider. How can energy providers optimize the digital experience for their consumers? Find out in our latest New Energy Consumer research, Architecting for the Future.
August 11, 2014
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