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Urban Chinese customers are increasingly mobile and expect to shop seamlessly, the opportunities are endless for retailers who can deliver.
Accenture’s research confirms the important role of digital technologies in China. It is very likely that in the next few years, nearly all urban customers in China will have smart mobile devices that connect them online, anytime and anywhere. The prevalence of a digital lifestyle makes it easier than ever for urban customers to know a product, share comments, or pursue personalized products through online shopping. Retailers must take note of the mobile opportunities for engaging this audience.
Learn more about the urban Chinese shopper.
July 28, 2014
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