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Consumers want sales associates to be experts on products offered in the store, but 45% also expect associates to be knowledgeable about online-only products.
Consumers shop digitally, but they still value what a sales associate contributes. Although half of all consumers that visit a physical store expect the sales associate to be able look up product information for them, only 39% of retailers today have enabled this capability.
Read more on the role of associates.
April 21, 2014
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