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Only half of customers in Chinese cities indicated that they would remain brand loyal, presenting opportunities for retailers.
It is difficult for retailers to drive brand loyalty. Brand switching is prevalent for customers in all cities and all age groups. While quality now factors more into brand loyalty, only 10 percent of urban Chinese survey respondents are unwilling to try new brands. That’s good news for retailers that can leverage digital technologies to offer entirely new products, services and experiences to customers.
Learn more about the urban Chinese shopper.
July 21, 2014
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